Ordering
Mobile-first ordering
Place repeat orders from the counter in seconds — quantity grid, carton hints, optional notes, instant confirmation, and full order history whenever you need it.
Become a stockist
Wholesale bait supply — with a stockist portal your team will actually use
Earlybird Bait welcomes new retail partners across Western Australia. You get dependable cold-chain delivery, a proven product range, and a purpose-built portal so counter staff can order fast, see what is in stock, and sell more bait without chasing phone calls or emails.
Join more than 300 outlets already stocking our range. Your success is our success — we combine five-star service with practical tools that help you build repeat business with recreational anglers.
Stockist portal
More than supply — a portal built for busy tackle counters
Every approved Earlybird stockist gets access to our wholesale portal: ordering, stock visibility, sell-through tools, and support in one mobile-friendly place. It is included with your account — no extra software fees.
Logistics
Know your delivery day
See your van run day on the dashboard, order screen, and saved addresses so staff know when to expect the next drop before they build a cart.
Stock
Live availability
Every SKU shows in stock, low stock, or out of stock. Out-of-stock lines stay visible so you can plan ahead instead of guessing what is on the truck.
Stock
Back-in-stock alerts
Tap to get an email when a line you care about is available again — subscribe from the order grid or the dedicated availability view.
Sell-through
Sell More
Staff tips, suggested product bundles, and best-seller cues drawn from real wholesale orders — practical prompts to lift in-store turnover.
Sell-through
Marketing Kit
Download shelf labels, product cards, and promo assets published by Earlybird — ready for your team without chasing email attachments.
Communication
Stockist updates
Pinned news and automatic stock-in / stock-out posts so your team hears about range changes and restocks in one place.
Local edge
Perth product smarts
Signed-in stockists see where to use each bait around Perth, target species, how-to notes, and seasonality on the public product range.
Account
Team & account control
Manage business details, multiple delivery addresses, contacts, staff invites, security, and display timezone — owners control who sees what.
Support
Service & support
Log delivery issues from the portal and reach dispatch during business hours — account details and help links stay in one support hub.
Overview
Dashboard at a glance
Recent orders, low-stock highlights, and the latest updates on one screen so the morning check-in takes seconds, not phone calls.
Discovery
Public store listing
Approved stockists can appear on our WA map and directory so anglers find your store — search by location, distance, and directions.
Getting started
From application to first order in three steps
01
Apply online
Submit your store details on our wholesale application form or send a quick enquiry — no paper forms.
02
We set you up
Our team reviews your application, configures your account, delivery addresses, and product access.
03
Start ordering
You receive a secure invite to set your password, then sign in to order, check stock, and download marketing assets.
Customer pack
Everything you need to get started in-store
- 1 x kerb-side 'bait sold here' sign
- 20 x bait tips promotional pamphlets
- 1 x shop window 'bait sold here' sticker
- 1 x retail price board
- 1 x retail price list
Plus ongoing digital assets in the portal Marketing Kit — shelf talkers, product cards, and promos your team can download anytime.
Supply terms
Simple, retailer-friendly
- Minimum order
- 2 cartons
- Payment terms
- 30 days from invoice
- Delivery
- Free in Perth metro, freezer transport to regional WA
- Buy-back guarantee
- 60 days
Free freezer display cabinet
A FREE freezer cabinet for qualifying stores
If you have recreational fishermen beating a path to your door, we offer you a FREE freezer display cabinet to store and display stock. All you need to do is qualify for your cabinet — your Earlybird representative will discuss the details with you.
If after 60 days you decide Earlybird Bait is not working for you, we guarantee we will buy back our stock and marketing pack. Your representative will value your stock and materials and pay you the wholesale price on receipt of the goods.
Prefer to talk?
Call us on (08) 9527 3333
Weekdays 6:30am - 3:00pm. Closed public holidays. Or use the options below — apply for full portal access or send a quick enquiry and we will get back to you.
Ready for portal access?
Submit a wholesale application with your store details. Once approved, you will receive an email invite to set your password and sign in to order, check availability, and download marketing assets.
Submit wholesale applicationQuick enquiry
Not ready for a full application? Leave your details and we will contact you about account setup, product range, and delivery options.
Growth Partnership
Stock quality bait with a wholesale partner built for repeat demand.
Earlybird Bait supports WA retailers with dependable supply, a free stockist portal for ordering and stock visibility, and practical sell-through tools that protect your margin and shelf confidence.